The Palestinian People Can Move Freely Through Palestine...

Apart from the growth of infrastructure, the military occupation needs to end so that the Palestinian people can move freely through Palestine because the current restrictions through the occupation destroy Palestine’s ability to self-govern. We need to end the military occupation; it has gone on long enough. After the Oslo Accords, the West Bank is now comprised of small detached Palestinian areas within a continuous Israeli-controlled region (Le More 984). For eventual stability, Israel must relinquish its control of the West Bank and Gaza. The occupation creates the conditions for Palestinian hatred of Israel, especially when Israel bans travel between Palestinian villages in the West Bank through the presence of military personnel and checkpoints (Hadid Sengupta). Israelis need to let Palestine be a state, and if they support its development, the Palestinians will hate Israel less. Palestinians need to be able to go throughout the West Bank, or else there will never be se lf-determination. To grant further autonomy, Israel should allow for more transportation between Gaza and the West Bank. A road between the West Bank and the Gaza Strip would drastically improve the free movement of the Palestinian people (Hazboun). If there is more freedom of movement, Palestine would get more opportunity to develop, and Israel would dampen the anti-Israeli sentiments amongst the Palestinians. The freedom of movement can only occur if the occupation ends; Israeli withdrawal is bestShow MoreRelatedThe West Bank1163 Words   |  5 Pages1. Amiry proves that the stereotypes of the Israeli and Palestinian people are misguided. Salim, Suads husband, treats her very well. The same goes for many other Palestinian husbands. Suad is an educated architect. Despite that stereotype that Israeli and Palestinian’s hate each other, the book proves that not to be the case. Suad takes an Israeli man to the hospital due to a heart attack proving that compassion, at times, ca n override territories. She chooses an Israeli vet for her dog, Nura.Read More Israel - The Presidential Brief Essay3453 Words   |  14 PagesCurrent Situation In Israel And Palestine nbsp;nbsp;nbsp;nbsp;nbsp;Israel is in a situation unlike any other country around the world. Israel has been fighting for its survival since it became a country in 1948. It is surrounded by hostile nations that want to destroy or at least diminish it. There is tremendous tension between the Palestine Liberation Members and Israeli officials and citizens. There have been peaceful rallies and bloody bus bombings. People in Israel today are unsure aboutRead MoreDisputed Territory of Israel and Palestine1865 Words   |  8 PagesThe territory of Israel and Palestine has been disputed since 1947, and the conflict in this region continues to this day. It has become an international conflict as it has spread outside the boundaries of those nations involved, associating other countries such as Syria, Jordan and Egypt with the contentions. Other countries have also become involved, with the aim of generating peace and stability throughout the region, but as of yet, the unrest remains. The recent conflict originally arose afterRead MoreIssues Between Palestine and Israelis3163 Words   |  13 PagesIssues that continue to block peace between Palestinians and Israelis The issue of Palestine and Israel is one that has been hotly contested for over a thousand years. The last fifty years have been especially important in the history of the Jewish people and Palestinians. Since the death of Yasser Arafat on the 11th of November 2004, and the election of Mahmoud Abbas as his successor as leader of the Palestinian Authority, significant steps have been taken towards a lasting peace. This will hopefullyRead MoreThe Global Fight Against Terrorism2715 Words   |  11 Pagesare denied a voice in their government. Also, people may find the timing to be right to voice their opinion, in a violent manner. For example, the IRA seized the opportunity to express themselves and let their demands be known via violence and terror, promptly after World War I, when Great Britain was in a weakened state (Woolf 13). Another cause for terrorism is the sentiment of nationalism, which is the common feeling and desire of a group of people from similar cultural or ethnic background toRead More Hezbollah the Terrorist Organization Essay2159 Words   |  9 Pageswhat no other Arab nation or terrorist group had ever even came close to doing, it had defeated Israel militarily. Hezbollahs persistent warfare had driven the enemy, Israel, out of Lebanon. This fact gave Hezbollah unprecedented status among Arab people, Arab governments, and other terrorist groups. At the same time that Hezbollah was fighting Israel to drive them off of Lebanese soil, the group was also building a strong social and political base inside of Lebanon. Because of this HezbollahRead MoreInclusion Of The Refugees Into A Protection Mechanism That Will Be Created Based On International Standards Essay2753 Words   |  12 Pagesrefugees is frequently connected with human smuggling and the problems faced by refugees are thus abused. Each time a person enters the north part of Cyprus through â€Å"illegal† or rather â€Å"unregulated† ways, they are mentioned as refugees in the media, therefore, people who may migrate for financial-economic reasons are bewildered with those who can be a refugee. As explained above, migrant and refugee are both different position at legal terms, but migrants and refugees are classified under the sameRead MoreSheikh Zayed9912 Words   |  40 Pagesthe Emperor of Japan, the Secretary-General of the United Nations and numerous other monarchs, presidents and prime ministers, paid credit both to his achievements in developing the United Arab Emirates into a stable, modern and tolerant state, through a sagacious use of the country’s oil and gas revenues, but also to his wisdom in international affairs, holding fast to his own basic principles, while seeking to promote conciliation and peace-making wherever the opportunity arose. Thus Britain’sRead MoreGp Essay Mainpoints24643 Words   |  99 Pagesat all costs c. Are we doing enough to save the environment? d. Main reasons for environmental problems nowadays 5. Religion a. Religion divides more than it unites b. Religion and politics c. Science and religion 6. Terrorism a. Can terrorism ever be eradicated? 7. Sports a. True purpose of sports nowadays b. Sports and Media 8. Foreign Aid a. How effective is Foreign Aid? 9. Migration a. Is migration/having foreigners good? 10. Subjects a. Literature b. HistoryRead MoreIslamic Way of warfare23558 Words   |  95 Pagesan authentic Islamic cause to wage war against USA and Western countries, because of its violation of guidelines in conduct, it ceases to qualify as Islamic. The research finally provides recommendations on how United States and Western countries can engage militant groups and the Muslim world more effectively. . 15. SUBJECT TERMS Islamic way of warfare, Al Qaeda, Quranic guidance on war, Jihad. 16. SECURITY CLASSIFICATION OF: a. REPORT b. ABSTRACT (U) (U) 18. NUMBER OF PAGES

Cat in the Rain - 1009 Words

Basically, this short story by Ernest Hemingway is about an American couple vacationing in Italy, the second romantic country of the world after France (well in my opinion). It is raining and the wife sees a cat in the rain and wants to protect it from the rain, which is odd because usually children are the one sensitive and naà ¯ve enough to want to protect animals from such a thing as the rain since it is not harmful to animals. Only human beings get a cold when standing out in the rain not animals! Her husband, laying on the bed reading, makes a poor less attempt to offer his help which can be interpreted as neglect. He tells her (line 9): I ll do it still lying on the bed. She finally goes by herself and returns unsuccessful. But†¦show more content†¦So it might not entirely be her husband s fault since she also ignores his compliments: You look pretty darn nice, he said. She laid the mirror down on the dresser and went over to the window and looked out. It was getting dark. Here is another contrast made by Hemingway: the American way VS the Italian way; Americans are perceived here as people desiring material objects and then getting tired of them, and then we have the Italians who come at the same place for a different purpose which is to see the war memorial thus honor the dead. Here Italians are perceives as people who care about people and not having possessions; they rather honor the dead than stay inside and read. To sum up, this story is about a couple in crisis because they are not on the same levels: one is already a man and the other still a girl. We cannot say for a fact that the American wife is neglected since it is really unclear whether it is that she is neglected or just too demanding but one thing is sure, her husband makes no attempts to change things. They have to realize that they have a problem or else their love will die like the raindrops on theShow MoreRelatedReview on Cat in the Rain882 Words   |  4 PagesReview on Cat in The Rain of Ernest Hemingway A couple of Americans traveled in Italy. At the hotel, on a raining day, the wife found a cat crouched in the rain and wanted to take the cat and possess it. She went out and searched the cat in the rain, to find it had gone. Coming back, she told her husband her wish to change her hair style and was turned down by her husband. After her several other wishes were also turned down, a waitress of the hotel knocked the door, at the demand of the hotel ownerRead MoreCat In The Rain Analysis1206 Words   |  5 PagesEarnest Hemingway’s â€Å"Cat in the Rain† speaks about a human situation that everyone has faced at one time or another, what truly is a desire and how is it based versus our wants and needs. There is often a thin line that comes into play when we think about desires in this matter, what is truly important can be disguised as a want rather than a survival need. We are willing to sacrifice our immediate needs sometimes in lieu o f satisfying our wants, and our wants can drive us to such lengths, if notRead More Cat In The Rain Essay435 Words   |  2 Pages Cat in the Rain nbsp;nbsp;nbsp;nbsp;nbsp;The short story, amp;#8220;Cat in the Rain;, by Ernest Hemingway describes the stereotypical relationship between two married American tourists, one of whom is striving to recover a amp;#8220;poor kitty;. This seemingly mundane plot becomes symbolic and purposeful as the reader gazes beneath the surface to find the true intent of the short story. There are three characters in Hemingwayamp;#8217;s story which help convey these meaningful analogies;Read More The Cat In The Rain Essay635 Words   |  3 Pages The Cat in The Rain In the short story the amp;quot;The Cat in the Rainamp;quot; by Ernest Hemingway, the cat is a symbol around which the story revolves. As a central symbol, the cat reveals the psychological state and emotional desires of the American wife. When the cat is first observed it is amp;quot;crouched under one of the dripping green tables. The cat was trying to make herself so compact that she would not be dripped on.amp;quot;(56) Even though the wife is standing to far fromRead MoreStylistic Analysis Cat in the Rain1979 Words   |  8 PagesÐ Ã ½Ã °Ã »Ã ¸Ã · Ã'‚Ð µÃ ºÃ' Ã'‚Ð ° КÐ ¾Ã'ˆÐ ºÃ ° Ð ¿Ã ¾Ã ´ Ð ´Ã ¾Ã ¶Ã ´Ã µÃ ¼   Ã‚  Ã‚  Ã‚   The sample of emotive prose which has been chosen for stylistic analysis is a short story Cat in the rain by Ernest Hemingway. It has been chosen because it is suggestive and contains a definite psychological implication. The story is interesting from the point of view of the authors approach to conveying the main idea to the mind of the reader. It is always implicit and remains unspoken. It is the reader himself who should find it behind the simple, at firstRead MoreMinimalism in Cat in the Rain Essay1030 Words   |  5 Pagesminimalistic fiction include use of plain language, short and simple sentences, symbolism, objective viewpoint, omission of character description, and unresolved main conflict. Well-known American writer, Ernest Hemingway, in his short story â€Å"Cat in the Rain† employs this minimalistic aesthetics effectively to achieve the theme of loneliness along with the notions such as nihilism and the lack of resolution. The use of short, simple sentences, mostly without descriptive language, is a distinctiveRead MoreCat in the Rain - Woman the Inequality3717 Words   |  15 Pagessociety in the work â€Å"Cat in the rain†? (3) What in the work â€Å"Cat in the rain† can show the reader the inequality of rights of women? â€Æ' II. BACKGROUND OF THE RESEARCH A. METHOD OF STUDY In this research paper, the main method of study used is library research with the textbook of this subject, the sources from the internet include comments, essays, analyze and the quotations. B. LITERATURE REVIEW Darren Felty mentioned in â€Å"Spatial Confinement in Hemingway’s ‘Cat in the Rain’ † (1997; page 363-369)Read More Feline Companionship in Cat in the Rain Essays802 Words   |  4 Pages Feline Companionship in Cat in the Rain nbsp; I chose to write about Hemingways Cat in the Rain in part because it is one of the few of his stories I have read which has an ending. There is a specific event at the end of the story which wraps up the storys events and gives the reader a sense of finality not found in most of Hemingways short works. Written in his characteristic sparse style, Cat in the Rain is seemingly simple in plot and character, but a careful reading reveals deeperRead MoreAn Analysis of Ernest Hemingways Cat in the Rain922 Words   |  4 PagesAn Analysis of Ernest Hemingways Cat in The Rain In his frictional story, â€Å"Cat in the Rain,† Ernest Hemingway sets the scene for his fiction in a hotel room in Italy on a rainy day. On the first reading of this short story it can be easily interpreted as a wife nagging her husband, who is lying in bed preoccupied reading a book. The young married American’s being in a foreign country on business or pleasure, (Hemingway does not say) one would expect that the expression of love would be moreRead MoreAnalysis Of Cat In The Rain By Ernest Hemingway1244 Words   |  5 Pagestowards women. Yet when Hemingway arrived back in America he saw the misogynistic attitudes towards women and their movement for suffrage. Ernest Hemingway’s â€Å"Cat in the rain† is the adventure of American women seeking suffrage in the 1920’s, alongside portraying the juxtaposition of treatment of American women to European women. â€Å"Cat in the rain† begins by defining the setting, using strong imagery of the postwar period of Italy the 1920’s. Hemingway puts emphasis on a war monument because the monument

The Allegory Of The Cave - 1382 Words

In Book VII of Plato’s Republic, Socrates continues to venture towards a more complete portrayal of the good. To do this, Socrates presents his most intricate, yet his most important figure: the Allegory of the Cave. Socrates calls on the interlocutors to imagine a dimly lit cave in which a group of prisoners are chained behind a wall in such a way that they cannot move and are forced to stare at a wall all day. Thanks to a small fire, the prisoners are able to see the shadows of their imprisoners and images their imprisoners projected on the wall. Having always been in the cave, the prisoners believe the shadows are true; similarly, the echoed voices they hear, they also believe to be true. One day, an individual prisoner is released, the secrets of the cave are unveiled, and he is lead up into the sunlight, which blinds their unfamiliar eyes. After this enlightened prisoner has looked upon, pondered, and adjusted to the true light of the sun, he feels that he must return to the cave. However, once he has returned, the enlightened prisoner finds his new eyes are ill suited for the cave and is viciously ridiculed by the other prisoners. This paper will first deconstruct the symbolism of the Allegory of the Cave and then argue that the symbolism between the ignorance of the Cave-World and the enlightenment of the visible world represents the educational struggle to discover that which is good between the empirical knowledge of the poets and the philosophical knowledge of theShow MoreRelatedThe Allegory Of The Cave1086 Words   |  5 PagesExplain the allegorical significance(s) of the cave in Plato’s Republic. How is the cave an allegory of Plato’s philosophy? How is the allegory of the cave an allegory for enlightenment or philosophical education? How and why are most human beings like prisoners in a cave? Who are the puppeteers? What does the world outside the cave represent? What does the sun represent? Etc. What is Plato’s Theory of the Forms? What is a Form? How does the allegory of the cave express Plato’s Theory of the Forms? HowRead MoreThe Allegory of the Cave907 Words   |  4 Pagesman follow the law, and how do implications of society affect our behavior. The most interesting topic from the Republic is from Book VII, the allegory of the cave. With the allegory of the cave Plato gives us the power to break the chains that bind us down and leads us to see the light. In the allegory of the cave Plato sets the scene with humans in a cave that have been chained since childhood so they are restricted from moving and looking around the room. These people only see the shadows castedRead MoreThe Allegory Of The Cave1307 Words   |  6 Pagesthe Allegory of the Cave there are prisoners are chained up together in which they are all facing the back wall. There is a firing behind the prisoners and the only thing that they can see are the shadows of the people behind them. The fire casts shadows on the wall so this is the only thing that they see. Their entire lives have been based on these shadows on the wall. These prisoners have been chained up since birth, so what they see on the walls is all they know. In the Allegory of the Cave, theyRead MoreThe Allegory Of The Cave Essay975 Words   |  4 Pagesof philosophy in Brooklyn College, once said â€Å"The only thing we know for certain is that nothing is certain.† This is the main philosophy behi nd both Plato’s â€Å"The Allegory of the Cave†, and the renowned sci-fi movie â€Å"The Matrix.† Both works deal with escaping a false reality while unveiling a real one. In Plato’s â€Å"The Allegory of the Cave†, the escaped prisoner synonymous to the character Neo in â€Å"The Matrix†, exhibiting a shared theme behind both plots. Socrates suggest that with effort, all that isRead MoreThe Allegory Of The Cave905 Words   |  4 PagesIn the allegory of the cave Plato tries to show us two scenarios where the prisoners experience emotional and intellectual revelations throughout their lives. Plato’s theory was that the ones who truly understand knowledge should guide the ignorant people out of their unenlightened states of being and into true knowledge. The cave symbolizes the people who think that knowledge come from what they see and hear in the world. It also indicates people that make assumptions about life based on the substanti alRead MoreThe Allegory Of The Cave Essay2021 Words   |  9 Pagesrecognizable image of Plato’s Republic, the message of the allegory of the cave is present not only in Book VII, but throughout the entire dialogue. Plato-as-Socrates uses the allegory to express his views on philosophy’s role in his city of speech which is later shown more deeply with the five regimes in Book VIII. The cities in the five regimes undergo a degradation as philosophy moves further and further away from the ruler; which also mirrors the cave. Plato reveals his belief that the city and philosophyRead MoreThe Allegory Of The Cave Essay1660 Words   |  7 Pages 3. Explain how the Allegory of the Cave represents Plato’s views about the nature of knowledge and the nature of reality. In the Allegory of the Cave there are chained prisoners in cave who can only stare at the cave wall in front of them. At the back there is a long entrance with a staircase the width of the cave and a fire burning in the distance. They see only shadows projected in front of them from a raised platform and hear an echo that they attribute to what they observe. They talk aboutRead MoreThe Allegory Of The Cave1619 Words   |  7 PagesIn his allegory of the cave, Plato describes a scenario in which chained-up prisoners in a cave understand the reality of their world by observing the shadows on a cave wall. Unable to turn around, what seems to be reality are but cast shadows of puppets meant to deceive the prisoners. In the allegory, a prisoner is released from his chains and allowed to leave the cave. On his way out, he sees the fire, he sees the puppets, and then he sees the sun. Blinded by the sunlight, he could only stare downRead MoreThe Allegory Of The Cave Essay718 Words   |  3 PagesThesis Allegory of Cave First what is perception and ignorance? Let us define perception as one’s view of life through rationalization of the external world and ignorance as an assumption without proof and contemplation. In the â€Å"Allegory of The Cave†, Plato uses Socrates to explain different types of people, one who sees the physical realm accepting ideas as they form and one who lives in knowledge realm by questioning those ideas. People of the knowledge realm are obligated to helps those in theRead MoreThe Allegory Of The Cave870 Words   |  4 Pages I had an experience that each represents the symbol towards the Allegory of the Cave. My childhood was mostly in Jamaica where I lived with my father for two to three years. I can relate to the symbols from the Allegory of the Cave. I was a prisoner in his house because I wasn’t allowed to leave the house. The chains on my hand represents me being a prisoner in the house. After dark every night I would be all by myself scared. I was 15 years old at the time and Jamaica wasn’t a place that

Developing Advertising tourism assignment

Tourism Australia Tourism Australia has established 13 offices all around the globe to target 22 of its most advantageous markets. The key strategy behind the advertising and promotion of Australia as a brand in the tourism strategy is to maximize the tourist visitation and spend, while contributing maximally to the national economy of Australia. The marketing efforts of Tourism Australia is currently focused on six major areas, including New Zealand in the Western Hemisphere, Americas, Europe and United Kingdom, Gulf nations in the Eastern hemisphere South East and South Asia, and North Asia. Currently, the Tourism Strategy of Australia is focused on reaching different corners of the world, where it does not have a presence directly. This is essential to strengthen the countrys partnerships with other countries so that the people of these countries can be reached and made aware of the exceptional services and destinations offered by the country of Australia. Advertising Campaign Objectives Increasing the tourism revenues by 50 percent within 2 years through focusing on low impact and high value tourists by effective promotions and other marketing practices Increasing the funding by 20 percent to attain recreation and sustainable tourism within 2 years Supporting the adequate growth of tourism business, including the innovative and new tourism services and products for the target markets or customers in accordance to the consumers preferences and responses from surveys Preserving and enhancing the history and culture of Australia, including music, art, museums, and historic sites Reflecting a strong brand reputation of legality and ethicality through working for the beneficiary of society and environment Advertising Budget: Five Categories Developing Markets Tourism Australia, in addition to its 22 markets, is focused on certain developing markets. The term developing markets here refers to the nations where the Australia does not have any presence directly and still these countries offer significant opportunities. However, these countries contribute just $ 200 million dollars per year in the national economy of Australia. The concerned developing countries include United Arab Emirates, Vietnam, Brazil, Argentina, Finland, Sweden, Norway, Spain, and Russia. The strategy is to fund these markets through utilizing promotional mix elements. Current Business Maintenance These markets are relatively small volume markets and are forecasted to decline. These include Thailand, Indonesia, Taiwan, Switzerland, Netherlands, Ireland, and Italy. The strategy is to enhance the trade but limiting the direct investment and consumer activities. Each of the countries under this category will have decreased investment, in the context of local currency, however since Indonesia is undergoing a development phase, it may invest much more than what expected. Short haul Opportunities Australia and New Zealand fall under this category as consumer constraints, budget time, and long haul distance are not the issues of concern here. The strategy is to increase the local currency investment. Maximize Growth India, Malaysia, China, South Africa, and France fall under this category as these markets are likely to grow in coming years and investment in these markets will help in initiating significant visitation. The strategy is to increase the investment in these countries. Volume Protection Hong Kong, Singapore, Korea, Japan, Canada, United States, Germany, and United Kingdom fall under this category and provide the Australian economy with significant revenues; however the volume of revenue might decline in future. This will eventually lead to the reduction in visitation. Thus, the satiety is to maintain enough investment so as to protect and prevent the declining volume. Advertising Budget: Five Categories Budget ( $ Million Dollars ) 60 90 Volume Protection 80 Maximise Growth 50 150 Short haul Opportunities Current Business Maintenance Developing Markets Advertising Budget: Research Resource Requirements To gain a better understanding of the consumer behavior and recognize the most profitable segment of markets or consumers, it is planned to undergo a market testing and survey process. Market testing will basically be dependent on the study of other nations tourism strategy, whereas the purpose of conducting surveys will to identify the attitude and behavior of consumers toward Australia as a tourism spot. In response to the categorized market place, it will be ensured that the researches are conducted within each of these regions. Marketing testing will not require much investment but the Tourism Australia may have to face certain ethical issues before getting access to other nations tourism strategy. On the other hand, survey is a long and costlier process, thus heavy investment is required. Research Method Budget ( $ Million Dollars ) Market Testing 10 Surveys and Direct Interactions 40 Advertising Budget: Media Options, Creative and Production Services The budgeting has been performed taking into account the different political and economical factors of each market place. The maximum amount of budget will be invested in advertising campaigns; these campaigns include events and other traditional methods. Development or refinement of the mobile application and website will require second largest share of budget as this will directly address the global audience. The meetings with national representatives of other countries and the recreational activities for preserving Australian heritage and culture will be offered with almost same investment. The remaining budget will be invested in other activities like developing guide for visitors and e-newsletter. Practices / Media Budget ( $ Million Dollars ) Advertising Campaign 150 e-Newsletter 40 Guide for Visitors 20 Meetings 50 Recreational Activities 40 Mobile Application / Website 70 Proposed Advertising Schedule Advertising Campaigns: The current base of the agency will be followed. But, the main emphasis will be laid upon the objectives of the new campaign. The target markets will further be reached and saturated at a high level by providing relevant messages for the promotion. This particular method will help in reaching more potential tourists by placing strategic billboards in different areas that are visited most by the population. Utilization of giveaways and events as tourists visit will be continued. This will provide assistance for building a database of e-Marketing E-Newsletter: The campaign will continue to focus on distributing a leisure e-newsletter for the database. This particular newsletter will help in providing assistance to deal with the trends in the tourism industry. In addition to this, the campaign will be producing an e-Newsletter for the partners as well. This will help in adding opportunities for sharing information, education, and tools to find, win and keep the leisure travellers Guide for Visitors: A guidebook will be produced as short piece of advertising the website and different tourism spots. Directions will be provided along with a map to all tourists. The guidebook will be a key for orientation and facilitation of the tourists Cooperative Partnerships: Partnership with other agencies will be maintained. The partnership with other agencies across different places will be initiated and focus will be created to enhance the productivity level of all agencies Familiarizing Tours: The campaign will be seeking to familiarize opportunities of tourism with the main goal to get the agency on more itineraries of travelling Scenic Drive App: This app will be generated in context of Australia only. This app will be contributing to enhance the beauty, culture and ethnicity of Australia. Famous tourist spots will be publicized at the global level as well Ethical and Legal Requirements The promotion will be done after considering the ethical values involved in humanity. An attitude of respect and tolerance will be maintained in consideration with the diversity of religions, philosophy and moral beliefs. The fact will be kept in mind at all times that as the global market is being targeted; the agency has to focus on all religions. The activities of tourism will be conducted with harmony and will not be affecting the natural diversity and habitat of Australia. All the tourists will not be facing any kind of racism and will be respected in consideration with their lifestyle, values and religion. Particular attention will be pain for providing safety to all tourists. Evaluation of Effectiveness In order to evaluate the success of campaign, several techniques shall be used. Firstly, increase in the number of tourists will automatically help in proving that the campaign had been a success. Apart from that online panel research, focus groups, random street interviews, competitive analysis, and web analytics will be used in order to evaluate the success of the campaign. Conclusion Tourism Australia has established 13 offices all around the globe to target 22 of its most advantageous markets. The key strategy behind the advertising and promotion of Australia as a brand in the tourism strategy is to maximize the tourist visitation and spend, while contributing maximally to the national economy of Australia. Tourism is a vast industry and the direct association of government greatly enhances the vision and mission of Tourism Australia. With the refinement in Advertising Campaign, the plan is to reach much wider global audience and encourage the people out there to visit Australia for an exceptional experience. The particular campaign will be held for the duration of 2 years with a budget of 500 million dollars.